Michael Branch

Email, Github, LinkedIn

Staff Software Engineer at WhatnotSince September 2023 in Seattle.

Director of Software Engineering at ToggleSeptember 2020 — August 2023 in Seattle and New York City.

Architecture, design, and development of internal and customer facing software to coordinate business operations and robotic production.

Staff Software Engineer at DeliverooJuly 2017 — August 2020 in New York City and London.

Deliveroo acquired Maple in May 2017.

Introduced Go as a technology for building software to an engineering team that was almost exclusively using Ruby on Rails in a microservices architecture.

• Technical lead for Enterprise API development and maintenance.
• Developed a broad suite of mobile and web applications to support operations at Deliveroo's delivery kitchens.
• Shipped the company's first public-facing GraphQL API to support the web and mobile consumer applications.

Software Engineer at MapleSept 2016 – May 2017.

Worked on a highly-productive and self-directed technology team that values technical craftsmanship and involvement with product strategy.

• Developed a high-volume email campaign system with personalization and event tracking capabilities with Go.
• Built a compositing tool leveraging web technologies (Node.js, React, PhantomJS) capable of generating personalized images on-demand for emails.

Principal Software Engineer at Warby ParkerSept 2013 – Sept 2016 in New York City.

Technical lead and manager on a scaling technology team. Contributor to several different high-impact projects over 3 years, with a focus on higher standards for front-end engineering.

• Lead engineer on the company’s first consumer-facing iOS app, Glasses.Glasses was featured in Apple’s 10 Best iPhone Apps of 2016 and Best of 2016.
• Architected and led development of an API-powered responsive website with UI components and universal rendering with React.
• Spoke at FutureStack15 conference in San Francisco about The Delight and Difficulties of Universal JavaScript with ReactSee the talk..
• Contributor to an in-house ecommerce platform that powers retail point-of-sale, online store, and the iOS app.

Senior Software Engineer at ideeliJan 2013 – Sep 2013 in New York City.

Front-end and back-end support of a fast growing ecommerce site built with Ruby on Rails.

• Maintained the API that served multiple mobile apps.
• Worked with several technologies to improve and measure performance including memcached, Riak, and statsd.
• Engineered personalization features for web.
• Built an iOS and Android push notification system to manage messaging hundreds of thousands of users daily.

Freelance Software EngineerJul 2010 – Dec 2012 in New York City.

Development and consultation with Ruby, JavaScript, PHP, ActionScript 3.0, WebGL, and Objective-C for web, mobile, and desktop applications and games.

Clients including AKA, Bureau Blank, Curious Brain, Design Brooklyn and Melcher Media.

• Supported a diverse set of clients, programming languages, and projects.
• Learned to implement practical solutions while held to tight constraints and short deadlines.

Software Engineer at Biomedical CommunicationsJul 2004 – Dec 2010 in Tucson, Arizona.

Developed and maintained a variety of web applications in support of the University of Arizona College of Medicine and other health science colleges.

• Developed a full-featured web and desktop exam system for medical students.
• Implemented HIPPA compliant applications working with patient and research data.

Mobile Game Developer at Octopi Media LabsFeb 2003 – Jun 2004 in Tucson, Arizona.

Design, concepts, and development of mobile games using Java J2ME for clients like Nokia.

• Worked with a remote and local team of developers, interns, and artists.
• Created high-quality games on hardware with limited capability.

Skills

Languages

• Go, JavaScript/TypeScript/Node.js, Java, Obj-C, Python, PHP, Ruby, Swift

Education

Interdisciplinary B.F.A. in Computer Science, Media Arts, and Visual Communications from The University of Arizona.